TooA is an Italian brand located in Fabriano, in the Marche region. This brand is considered one of the most innovative in the food & beverage sector, thanks to the creation of machines and robots that allow customers to prepare and enjoy ice cream conveniently at home or in the office. In addition, TooA has always been attentive to sustainability and the quality of the ingredients used in their ice creams, with carefully selected and entirely Made in Italy raw materials.
TooA needed a more performant and easy-to-manage e-commerce solution. They also wanted to rewrite the native app that controls the robots with the aim of improving UX and the speed of ice cream creation.
We chose to use Hydrogen and Shopify Plus, to make the application faster and to keep products and app content constantly synchronized with the e-commerce.
We developed a cross-platform mobile app with Capacitor using headless technology. This allowed us to leverage the potential of the web/browser and have full access to Bluetooth to remotely control the Robot.
TooA migrated their e-commerce to Shopify, with faster and more intuitive management. Now the customer can manage the platform independently without having to resort to a technical department.
We were the first in Italy to develop an app using Hydrogen, Shopify's framework. This allowed TooA to have easy integration between the app and the e-commerce content on Shopify.
The Robot can be controlled via smartphone using Bluetooth, allowing optimal management of ice cream preparation; for example, you can select the flavor and churning level. This offers a highly personalized experience from physical to digital, creating an immersive and homogeneous customer experience.
